carwow

A powerful european SegmentatioN, nimbly delivered

car pic.png

Insight Angels delivered a pan-European customer segmentation at a critical time in carwow’s history, designed to directly fuel its short to mid-term decision-making.

Phil Lloyd, Chief Marketing Officer at carwow:

“The team at Insight Angels are fantastic partners. We spoke with a number of the big consultancies before selecting IA. The pitch promise lived up to the working reality; the team are razor smart, challenging, fast yet friendly and decent too. You get very experienced professionals working on your business who aren't at their first rodeo; the advice is grounded within the commercial reality, it is succinct and truthful. The model works very well for technology businesses who are moving too fast for slower agencies/consultancies, and the commercials/fees work well too in comparison. 

I couldn't recommend them more highly to a business that is looking at either marketing segmentation, consumer research or broader commercial strategy.”