Customer closeness work can be defined in different ways, but for the purposes of this post, I’ll define it here as ‘organised opportunities for a company’s staff to engage live and in person with the customers they serve, in order to better understand and act on the needs of those customers’.
Read MoreSo you think you know the answer and you are busy burning the midnight oil writing the debrief for tomorrow’s client presentation. What if you were wasting your time? You most likely are.
Read MoreWe insight folk generally want our audience to sit up and listen when we deliver disruptive insight – but more than that, we want them to act.
Read MoreMany client-side insight functions complain that they aren’t able to be ‘strategic’ enough. They feel they are distracted by too many tactical requests and are not at the table inputting to key decisions at the moment they are discussed.
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