Why we need to stop jumping on single stats and start questioning data more. A very cautionary tale!
Insight Angels is delighted to be announced as part of the agency team for Play Their Way - a new Sport England and National Lottery funded initiative to transform the way children and young people are coached in sport and physical activity.
Read MorePart of Insight Angels’ offer is to manage research and insight programmes on behalf of clients – it’s something we enjoy and have gained a fair few learnings on over the years, so we thought it might be of interest to discuss the advantages of this approach, as well as some potential pitfalls.
Read MoreThe topic of sustainability is close to our hearts at Insight Angels, both in terms of our personal lives and the work we do. Here’s what we’ve learnt about the pitfalls businesses and brands should try to avoid.
Read More‘New Normal’ is a phrase we hear a lot at the moment, often intended to describe new patterns of consumption in light of the Covid-19 pandemic. On this, the first day of Mental Health Awareness Week, let’s stop talking about the ‘New Normal’, and start talking about how we help people cope with today.
Read MoreAs consumers now face the prospect of being allowed out more, real questions rather than projected fears, will begin to surface. This is a time in which we, as insight professionals, can uniquely contribute by shining a light on what consumers truly need and feel right now. Insight Angels is launching a nimble, collaborative and iterative insight offer to do just that.
Read MoreA piece on the challenges brought about by Covid 19. Stay safe everyone.
Read More‘Curation’ has become a real buzzword in insight - what is it about and what defines success?
Read MoreOne of the most common issues with being in a tiny team is not having anyone there to bounce ideas around with - in this post we bring together wisdom from those who’ve been there and found ways to get around it.
Read MoreLittle insight teams everywhere, rejoice! Whether you’re a one-man-band or slightly bigger, there are many things to be happy about, including this new blog series designed just for you. We’ll be drawing together wisdom from client-side insight professionals who’ve punched well above the weight of their tiny teams. With thanks to Suzanne Lugthart for her input into this inaugural piece.
Read MoreSome might say insight teams should all strive to be activists or strategists, but the truth is that too much focus here can lead to myopia…
Read MoreInsight teams are incredible things but often try to take on too much, risking de-motivation and burn-out. Here we explore a potential solution.
Read MoreThere are three major traps disruptive brands fall into - the key is to know when to start listening...
Read MoreYou know exactly what peeves your customers/your client’s customers. So how can you get leadership to act?
Read MoreSometimes the thought of embarking on another one fills you with dread. Here's our angle on marrying up new and existing segmentations.
Read MoreClient side environments often aren't conducive to synthesis but we should do more of it! Here are a few things that have really worked for us.
Read MoreWhen we fail to fully hit home with our message, is it perhaps in part because we lack the special ingredient of charisma? And what can we do about it?
Read MoreI know I’m not alone in my misgivings about the frequency with which large companies ‘helicopter in’ management consultants to try and sort out a sticky strategic problem that a market researcher could have tackled.
Read MoreMany of us are accustomed to making sacrifices when it comes to balancing work alongside home or hobbies. Corporate life, at least in the UK, seems out of step with how people actually want to live*. Many involved in the provision of customer insight feel this conundrum acutely.
Read MoreThese days 10 years seems a long time to spend at any company, but especially in the tech sector. Working in insight at eBay gave me a unique vantage point across a fascinating organisation.
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